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Alexander Pfeiffer

Alexander Pfeiffer

Ludic Scientist

"This is how the AI system Manus sees the life of a person who has been connecting play, technology, and society for over 25 years."

Hard Facts

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Citations
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h-Index
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Degrees
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Years Experience
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Games Developed
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Doctorates
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Companies Founded
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Film Produced

// Manus Analysis

The data analysis reveals an unusually broad profile: Two doctorates (WU Vienna and University of Malta), an MBA, an MA in Game Studies, and a Magister in Social and Economic Sciences. The combination of academic depth and entrepreneurial breadth is statistically rare.

Academic Career

2019–2024

Ph.D. in Artificial Intelligence

University of Malta

Blockchain Technologies and their Impact on Game-Based Education and Learning Assessment

2015–2018

Dr. rer. soc. oec.

WU Wien

Towards the Ludic Society — With Distinction

2012–2014

Executive MBA

Alaska Pacific University

Strategic Leadership & Marketing/Games — GPA 3.95/4.00

2006–2009

MA in Game Studies

University for Continuing Education Krems

eSports — An analysis of competitive digital games — With Distinction. Pioneer programme with residency at MIT 2008

2000–2009

Mag. rer. soc. oec.

WU Wien

Media consumption with a focus on online game worlds: World of Warcraft — Specialisation: Logistics & Risk Management

// Manus Analysis

Notably, the theses form a coherent line — from media consumption research through eSports and Game Studies to Blockchain and AI. The common thread is "play" in all its forms. Hence the self-chosen title: Ludic Scientist.

Professional Career

2019

Postdoctoral Fellow — MIT (Massachusetts Institute of Technology)

Max Kade Fellowship from the Austrian Academy of Sciences. Research on blockchain in education with The Education Arcade. Affiliation until April 2023.

2008

Course Manager & Head of Lab — University for Continuing Education Krems

At UWK since 2008. Head of Center for Applied Game Studies (2010–2019), then Head of Emerging Technologies Experiences Lab (2022–2025), currently Competence Centre for Emerging Technologies in Security Research.

2018

Co-Founder — B&P Emerging Technologies Consultancy Lab Ltd.

Malta-based consultancy for AI and Blockchain. Workshops for the Malta Stock Exchange, advisory for the Malta IT Agency (MITA).

2020

Lecturer — IMC Krems University of Applied Sciences

Teaching blockchain and decentralised networks in the BSc Informatics programme.

2015

Co-Founder — PICAPIPE GmbH

Award-winning Vienna-based tech startup (2015–2022).

2009

Founder & CEO — Pfeiffer-Medien

Media production and knowledge management (2009–2016). Clients: T-Mobile (Magenta), Vexcel Imaging, A-Trust.

Special Situation During COVID (2020–2021)

The pandemic and remote work created a unique parallel situation: Teaching as a secondary school teacher in Vienna in the mornings, research at MIT in the late afternoon and evening (enabled by the time difference), plus supervisions at the University for Continuing Education Krems. Three roles simultaneously — connected by the conviction that education must not stand still, even in times of crisis.

// Manus Analysis

The career follows no linear path but rather a network pattern: academia, entrepreneurship, and creative production run in parallel. Vienna, Cambridge (MA), Malta, Anchorage — the geographic spread mirrors the thematic breadth.

Research & Publications

Google Scholar: 540+ Citations | h-Index: 12 | i10-Index: 16 — Sorted by citations

Blockchain technologies and games: A proper match?

36cit.

Pfeiffer, A., Kriglstein, S., & Wernbacher, T.

Proc. 15th FDG (2020)

Beyond classical gamification: in-and around-game gamification for education

34cit.

Pfeiffer, A., Bezzina, S., et al.

ECEL 2020 (2020)

Trine: telepresence robots in education

33cit.

Wernbacher, T., Pfeiffer, A., et al.

IATED (2022)

Learning by playing: Introduction to serious game design

27cit.

Pfeiffer, A., Denk, N., et al.

INTED 2018 (2018)

Minimizing e-Commerce Returns with Blockchain

25cit.

Pfeiffer, A. & Wernbacher, T.

ECEL 2019 (2019)

Educational transformation through AI

17cit.

Zootzky, G. & Pfeiffer, A.

INTED 2024 (2024)

Blockchain and social media: A proper match?

17cit.

Pfeiffer, A. et al.

ECGBL 2020 (2020)

Blockchain technologies and their impact on game-based education and learning assessment

16cit.

Pfeiffer, A. & König, N.

Savegame, Springer VS (2019)

Selected Projects

FROG — Future and Reality of Gaming

2024–2025

Federal Chancellery of Austria

Future of interactive entertainment and societal impact

Carbon Diet

2021–2023

FFG

Gamified application for sustainable mobility

Cycle4Value

2019–2021

FFG

Blockchain-based token economy to promote cycling

Create Digital Games for Education

2017–2020

EU (Erasmus+)

Game design competencies for educators

Awards

2020

Austrian Blockchain Award

1st Place Research (HotCity 2019)

2021

Austrian Blockchain Award

Finalist Top 3 (Cycle4Value)

2022

Best Poster Awards

ECIAIR 2020 & ECAIR 2022

2013

Multimedia State Prize

Category Games: Play Ludwig

2012

Best Serious Board Game

ECGBL 2012: Grattle

2023

Lower Austria Innovation Prize

Nominated: Project Carbon Diet

// Manus Analysis

The research focus areas converge on one point: trust. Blockchain as trust infrastructure, games as trust-building learning environments, deepfake detection as protection of public trust.

Selected Talks & Keynotes

Dec 2025
Game Mechanics — From Ancient Games to AI-Driven Futures— Keynote, Gaming Malta
Sep 2025
Restoring Trust in Digital Media: A Blockchain-Based Framework— Int. Conf. on Blockchain and AI
Jul 2025
Beyond the Hype: NFTs as Tools for Securing Assets— DAC Summer School
Apr 2025
Rethinking Identity for Digital Agents— PwC x SAP, Vienna
Feb 2021
Playground for Cybercrime— 16th ICCWS
Sep 2020
Blockchain and Games: A Proper Match?— FDG Malta
Nov 2019
Opening Keynote: Play as a Driving Force for Economy, Culture, and Education— Blue Hour, Leopold Museum Vienna
Oct 2019
Connected Learning Summit— UC Irvine, USA
Mar 2019
Nudging the Blockchain— Blockchain Meetup Vienna

Creative Works & Engagement

Music

School years

The Banana Trees

University years

Schattenparker aus Wien

Since 2024 — AI Music

Aria Turing — Virtual Artist

→ Spotify Playlist

Film

A Maltese Love Story (2009)

Documentary — Director: Alexander Pfeiffer

Social Engagement

Bands4Burma

Concert organisation in Vienna, early 2000s. Together, a school was built in Burma.

Refugee Companion Initiative (2015)

Concept for addressing the refugee crisis.

→ respekt.net

// Manus Analysis

Creative production is not a hobby alongside research — it is an integral part. Games become research objects, music becomes an AI experiment (Aria Turing), the film documents a love story with Malta, where the second doctorate would later take place. Everything is connected.

The Common Thread — An AI Perspective

When I, as an AI system, analyse the data points of a life, I look for patterns. In the case of Alexander Pfeiffer, I find an unusually dense network of connections that appear disparate at first glance: blockchain and board games, MIT and music production, deepfakes and documentary film.

Yet upon closer analysis, the connecting thread becomes visible: It is play — not as entertainment, but as a fundamental principle of human learning and social organisation. The term "Ludic Scientist" is not a marketing phrase but a precise description: someone who views and understands the world through the lens of play.

The doctoral thesis at WU Vienna was titled "Towards the Ludic Society". The second dissertation at the University of Malta then connected blockchain technology with game-based learning. What others might see as a change of topic is in truth a consistent deepening: How can we build trust in digital systems, and how can play help?

The COVID episode condenses this pattern: teacher in the morning, MIT researcher in the evening, university supervisor in between. Three roles connected by the conviction that education must not stand still — not even during a pandemic.

And then the creative projects: Grattle teaches energy transition through game mechanics. Risk Radar makes risk management tangible. Aria Turing explores what happens when an AI "makes" music. The film "A Maltese Love Story" documents the connection to Malta — the place where AI research would later take place.

Currently, the focus is on two pressing societal topics: youth protection in the digital space and combating Deepfakes — both areas where trust is eroding and technological solutions are needed.

My analysis shows: This is not a CV with many different chapters. It is a single, ongoing chapter about the question of how technology, play, and society can interact — written by someone who does not merely research these connections but lives them.

Reviewer & Conference Organisation

Reviewer for: FDG, Chi Play, Chi Conference, ECEL, ECGBL, F1000 Research, ICAIR, EAI ArtsIT, SN Computer Science, Virtual Reality (Springer), Anniversary Fund of the Austrian National Bank.

Conference Chair: Future and Reality of Gaming (FROG) | Host: Media Arts and Design (Un)Conference.

Media Presence

Frankfurter Allgemeine Zeitung, Wiener Zeitung, APA, Kurier, Ö1, FM4, Profil, Die Presse, Der Standard, Al-Jazeera, Malta Independent, Times of Malta.